Page 1 of 2

2011 "Fiesta Movement"

Posted: Tue Feb 03, 2009 1:09 am
Ford is looking for 100 enthusiasts to help market the new Fiesta through clever internet blogging etc. It sounds like you would get a pre-production car for six months and would be assigned to drive it to certian places and video blog about the experiance on You Tube. Deadline for self nomination is March 13th.

Check out the weblinks:

I don't actually have time for this myself, but I did sign up for an early test drive (or a bunch of pleading e-mails from my local Ford dealer, I'm not sure which).


Posted: Tue Feb 03, 2009 2:15 am
Here is a link to the Fiesta Movement application videos on youtube: ... ement&aq=f

Posted: Mon Feb 23, 2009 12:01 am

COLOGNE, Germany, February 20, 2009 – Ford of Europe's Cologne assembly plant in Germany is playing a key role in an initiative to introduce the New Fiesta to consumers in North America, in advance of Ford's exciting new small car which goes on sale there next year.

As part of an extensive pre-launch awareness campaign, a specially-selected group of consumers from across the USA will have the chance to sample for themselves the outstanding performance and ownership experience of the award-winning Fiesta.

Under its “Fiesta Movement” programme (, Ford will select 100 customers to drive the new Fiesta and then relate their experiences through social networking sites such as Facebook, FlickR and YouTube.

The 100 five-door Fiestas involved in the programme have been built at the Cologne plant, alongside European versions of the car. The “Fiesta Movement” cars feature the acclaimed 1.6-litre Ti-VCT petrol engine (88kW/120PS).

The new Fiesta has been in production in Cologne since August 2008.

When new Fiesta goes on sale in North America in 2010, the cars will be built at the Cuautitlán plant in Mexico.

The “Fiesta Movement” initiative will give Ford the opportunity to learn more about consumer requirements in the expanding small car segment in North America.

“It’s one thing to talk about the vehicle, but it’s another to put people into it and let them experience it,” said Connie Fontaine, brand content and alliances manager, Ford Motor Company. “This is a way to give people an early hands-on opportunity to get excited about the Fiesta while providing valuable feedback to our engineering team.”

North American 'Agents'
Beginning in late spring, the chosen consumers, or “agents,” will be asked to complete “missions” in their Fiesta on a monthly basis and capture their experiences digitally and share them with Ford and other consumers. The missions take them to new places, to meet new people and to experience new things in their Fiesta Agents will be encouraged to take their friends along for the ride to share the experience and pass their comments on to Ford.

Unlike any other pre-launch programme, this one is uniquely focused on using social networking media to connect consumers in the Fiesta discussion.

“It embraces the way people communicate now, and gives them the opportunity to talk to each other about Fiesta instead of a one-way dialogue from us,” said Fontaine.

Along with the agents sharing their vehicles with their network on a day-to-day basis, consumers across the country will also get hands-on experience of the Fiesta. Test drives –the goal being 100,000 in all – will give consumers the opportunity to drive the model in advance of the US launch.

Outstanding Performance, Design and Value
In Europe, the Fiesta name has long been synonymous with outstanding performance, design and value. The New Fiesta takes that three-decade heritage to a new level with eye-catching styling and exemplary driving dynamics.

Since it was introduced last August, sales of the new Fiesta have totaled more than 89,000 units across the main European markets. That success continued into 2009, with January sales of more than 28,000 vehicles.

The model is continuing to win awards, as well as orders. In Britain it was recently named Car of the Year 2009 by the authoritative What Car? magazine. In Germany, readers of Guter Rat (Good Advice) and SUPERillu presented the Fiesta ECOnetic with their renowned Auto der Vernunft 2009 trophy for value for money, economy and sustainability.

The Fiesta ECOnetic is the latest addition to the Fiesta range in Europe. Powered by a specially-calibrated version of the 90 PS 1.6-litre Duratorq TDCi engine, combined with coated Diesel Particulate Filter (cDPF), it is Ford’s most economical Fiesta and can travel 100 kilometres using just 3.7 litres of fuel*, on the EC Combined Cycle. That impressive fuel economy is matched with class-leading CO2 output of only 98 grams per kilometre.

Adding further to Fiesta's appeal, it recently received the Allergy-Tested Interior seal of approval from Germany standards organisation, TÜV Rhineland Group.

The new Fiesta is Ford Motor Company's first truly global car. By 2010 it will be produced at plants in Germany, Spain, Mexico, Thailand and China for sale in markets around the world.

Posted: Sun Mar 01, 2009 2:46 pm
by stanchfi
I decided to go ahead and enter. Check out my video here:

feel free to make fun of me, just reload the video as much as possiple, since a high "view count" should catch their eye!


Posted: Sun Mar 01, 2009 3:14 pm
Hey James,

I am really glad that you are doing this. They are fools if they don't pick you. I just left a comment to that effect on You Tube. I hope you are not over 35 as I understand that this non-car savy marketing types are not interested in to those of us over 35.

All the best.


Posted: Tue Mar 24, 2009 11:10 pm
A video of new USA bound Fiestas coming off the Cologne assembly line in February, 2009.

I wonder what will happen to these 100 German Fiesta after the program is over? I'ed love to stumble upon one in a barn in 10 or 20 years.


Posted: Wed Apr 08, 2009 11:06 pm
The Fiestas landed in late March (one boat docked in NJ and the other in CA). These photos were taken a few days later (photographer unknown), at a local LA event called Cars & Coffee.


The guy standing in front of the car is Sam De La Garza, Ford's Fiesta and Focus brand manager. Note the RS 200 in the background.



Also on display was a new Ford Ka. This car in based on the new Fiat 500.

Posted: Thu Apr 23, 2009 11:54 pm
Here are a few videos by Firsta Agent Mark Kleis (ElCajon, CA) that I cribbed from the Focus Fanatics Forum.

Few pictures...videos...MY 2011 Fiesta :)


Here are the videos I have posted POST launch of the

As for pictures, the car was a mess when I got it and it is even worse now from my drive home so i haven't really taken pictures. Here are a couple that my GF snapped with her Blackberry Storm at Willow Springs:


Mark Kleis and Fiesta


Fiestas at Willow Springs, CA

I got it washed today, and snapped some quick videos, but no stills yet. It will happen over the weekend for sure.

And JUST in case no one knows who I am... here is my video that I submitted to win the car in the first place.

Posted: Fri Apr 24, 2009 12:54 am
The view from Williow Springs, CA, April 20, 2009 ... ur-agents/

Posted: Sat Apr 25, 2009 2:48 am
Here is a link to a new Fiesta forum called Fiesta Faction:

Posted: Sun May 03, 2009 1:49 am
Here is a winning Fiesta Movement video that I just discovered and hink that most of us will like:

And the Fiestavus website:

Posted: Mon May 04, 2009 11:49 pm
Fiesta Movement agents Brad & Emma meet up with EFONA member Ray Morris for a Fiesta Family Reunion -- 12 second video:

Here is Brad & Emma's "Follow the Fiesta" website , their Facebook Fan Page ... 106?ref=mf and their You Tube channel:

Posted: Wed May 13, 2009 11:12 pm

Posted: Mon Jun 01, 2009 12:05 am
An incredible story of bureaucratic incompetence. The story of "Stolen" new Fiesta: ... len-after/

Posted: Thu Nov 26, 2009 1:47 am
You are Invited to Ford's Introduction of the U.S. Spec Fiesta: LA, California, December 1, 2009 ... d+Story%29